Brand through Lenses
Imagine having a folder on your computer, filled with unique and quality images and video clips of your business.
Images and video clips that you are proud of and that represent your business at the level it deserves.
You have these images at your fingertips and can access them on demand to use on every marketing channel.
This is what we offer, a Marketing Image Library
What is Marketing Images Library?
Many companies use generic stock images on their website, it is very easy to recognise them so we cannot really get a feel of the hotel’s true personality. We have lived through the stock photography era and now that your potential customers are savvier than ever, stock photos just do not cut it anymore.
Many of us remember seeing a website that has poor or average quality photos. What we naturally do is associate those average images with an average quality business.
Which is a shame, as it usually is not the case.
So like it or not, your hotel is quickly judged…. and a huge component is the quality of the photos you use.
In this media heavy world, we seem to have a never- ending need for quality photos- for websites, social media, feature articles, print ads, signage, the list goes on.
Why is a Marketing Image Library Important?
It is frightening how quickly we move through the days now. We are searching, organising, finding someone to help us with this etc. We are all time poor so first impressions count, big time! Apparently you have only around seven seconds to make a strong first impression… that is in the real world, online you have way less than that. No amount of any fancy words can bottle up your magic to give outstanding 3 second first impression. The right photo can. This applies across the board to all businesses and is a massive opportunity.
You have a folder on your computer, filled with unique and quality images and video clips of your business. Images and video clips that you are proud of and that represent your business at the level it deserves. You have these images at your fingertips and can access them on demand to use on every marketing channel.
Brand consistency matters because if hotel can provide a consistent tone of voice, brand colours, imagery choice and do it time after time and do across the website, hotel reseller site and crucially one to one emails, then those messages build up in customers’ minds over the course of time.
All the images are properly optimised for different OTA, CMS and booking websites and emails used by Sales without losing their quality. They are taken at the same level (bedrooms), all of them presenting the same unique ambience.
The right photos will communicate exactly what you need to, fast
You cannot change the name of your hotel, the ratings guests give you, room rates are often difficult to alter, and your location is not going to change either. That leaves the images you include on OTA sites or Social Media posts as the single most important way to convey your unique story and become part of a traveller’s consideration set.
“Good branding and marketing begins with effective imagery”
So see our detailed offer below.